Cheaper Eye-Tracking Technology Could Support New Applications

Biomedical engineering researchers at the Public University of Navarre (UPNA) are developing a more affordable, more widely usable eye tracking device.

Such devices note where people are looking, and the technology has been used primarily to help people with disabilities (to interact with a computer cursor, for example) and to perform market research (to learn what consumers find attractive).

The idea behind our project is to come up with eye tracking at a low cost, and in such a way that the user can install the software in his or her device and use a webcam for the purpose, without needing additional illuminators or very expensive optical components.”

—Arantxa Villanueva-Larre, head project researcher, UPNA

New possibilities for using eye tracking include incorporating the technology into videogames or driving. For example, drivers whose eyes were not focused forward for a specified period might be alerted by eye-tracking software to pay attention to the road.

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© Tony Leininger and IT for Good 2012. See sidebar for full copyright notice.


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